Post by account_disabled on Feb 14, 2024 5:03:59 GMT
keywords Basically, you position yourself in a perpetual blue ocean . But to do this you have to work hard. That's why I want to create good brand awareness . All this without forgetting the close relationship between brand awareness and SEO. Today you can't just rely on the ability to position your site on Google: you have to make sure that people search for you . Directly. Without going through (only) informational keywords but exploiting the importance of navigational ones. Measuring the brand: Aaker's pyramid Before starting work to strengthen the brand, can we evaluate the work carried out so far? The starting point is the one proposed by David Aaker.
david aaker brand awareness pyramid Aaker's pyramid A marketing and brand strategist who views brand as assets and liabilities that add or subtract value from a good or service . All this is defined through the brand awareness pyramid. In particular? No knowledge of the brand Unaware of brand, i.e. there is no awareness of who you are and what you do. You are at level zero of brand awareness. So you only have one option: improve. Recognition of your name Someone starts to know the work, your brand. This happens through memory recall . So with an external contribution that the name suggests. Brand recall Presence is now associated with a specific basket of goods and services.
from external actors. Top of mind The top of the pyramid. When someone thinks or pronounces the name of an article they are automatically associated with your work. An example? Think Walkman! How to increase brand awareness An important job awaits you. Which cannot be done in a few months , building brand awareness is a process that lasts years. Think of Apple , Coca Cola and Samsung: giants that took decades to be remembered. Do you want to try? Start from these points to strengthen the brand. Define the brand strategy The brand is the promise you make to the public, it's what people expect when you start communicating .
david aaker brand awareness pyramid Aaker's pyramid A marketing and brand strategist who views brand as assets and liabilities that add or subtract value from a good or service . All this is defined through the brand awareness pyramid. In particular? No knowledge of the brand Unaware of brand, i.e. there is no awareness of who you are and what you do. You are at level zero of brand awareness. So you only have one option: improve. Recognition of your name Someone starts to know the work, your brand. This happens through memory recall . So with an external contribution that the name suggests. Brand recall Presence is now associated with a specific basket of goods and services.
from external actors. Top of mind The top of the pyramid. When someone thinks or pronounces the name of an article they are automatically associated with your work. An example? Think Walkman! How to increase brand awareness An important job awaits you. Which cannot be done in a few months , building brand awareness is a process that lasts years. Think of Apple , Coca Cola and Samsung: giants that took decades to be remembered. Do you want to try? Start from these points to strengthen the brand. Define the brand strategy The brand is the promise you make to the public, it's what people expect when you start communicating .